After spending over 15 years in the corporate world, I reached a point where balancing work, frequent travel, family, and my own well-being became increasingly difficult. Choosing to step away from my corporate career wasn't easy, but it gave me the opportunity to be present for my children and pursue something that had always been close to my heart.
The Beginning
That journey first began as Paridhaan, a small passion project. As my vision grew, so did the brand, and Aariekrit was born.
The Name
The name Aariekrit is inspired by "Aari", symbolising the beauty of Indian craftsmanship and intricate needlework, and "Krit", a Sanskrit word meaning created or crafted. Together, it reflects our belief in thoughtfully handcrafted creations that celebrate India's rich artistic heritage.
The Craft
Having grown up in and around Lucknow, I have always been surrounded by the beauty of embroidery and traditional craftsmanship. From learning embroidery in school to witnessing the artistry of Chikankari artisans firsthand, I developed a deep appreciation for handmade creations and the stories they carry. Today, as machine-made products become increasingly common, Aariekrit was created to celebrate and preserve these timeless art forms while supporting the skilled artisans who keep them alive.
The Vision
Chikankari will always remain at the heart of Aariekrit, but our vision extends far beyond it. We aspire to bring together India's finest handloom weaves, regional embroideries, handcrafted and artisan-made creations—offering thoughtfully curated products that honour heritage, craftsmanship, and mindful living.
For our customers, Aariekrit is an invitation to embrace slow, mindful fashion—to choose authenticity over mass production, craftsmanship over convenience, and timeless elegance over passing trends.
When you choose Aariekrit, you aren't simply purchasing a garment or a handcrafted product.
You are supporting an artisan.
You are helping preserve India's rich textile heritage.
You are becoming a part of a story woven with passion, purpose, and tradition.
And for that, we are truly grateful.
Thank you for being here and for believing in the beauty of handmade creations.
Aariekrit is more than a business to me—it is a dream born from my love for India's craftsmanship, my roots, and my desire to create something meaningful while being present for my family. Every order you place supports not only a small business but also the talented artisans whose hands and hearts bring these creations to life.
I hope every Aariekrit piece becomes a cherished part of your wardrobe, your home, and your story, just as it has become a part of ours.
With gratitude,
Shailly Srivastava
Founder, Aariekrit